What we build with
Our stack.
The tools we trust, recommend, and have built real production systems with. We have no commercial relationships with any of them — pricing and notes are based on our own use.
Voice agents
Retell
Custom AI voice agents for booking, lead qualification, after-hours phone coverage. The platform powering our /talk-to-annie demo.
Pricing: Pay-per-minute. Roughly $0.07–$0.15/min depending on configuration.
Best for tailored voice experiences where off-the-shelf doesn't fit.
Smith.ai
Off-the-shelf AI receptionist with calendar integration. Easy setup, decent for trades and service businesses.
Pricing: From ~$285/mo for ~250 min, includes call routing.
Language models
Anthropic Claude
Strong reasoning, long context, careful with instructions. Often our default for client-facing AI assistants.
Pricing: API: $3–$15 per million input tokens depending on tier.
OpenAI GPT
Versatile, broad ecosystem, great function-calling. Common backbone for automation flows.
Pricing: API: from $0.15 per million input tokens for nano models.
Google Gemini
Free tier is generous; multimodal (text + image) is excellent. Powers the chatbot on this site.
Pricing: Free tier covers most small-business needs.
Automation
Make.com
Visual workflow builder. Most of our custom automation builds are here. Excellent for multi-step flows with conditional logic.
Pricing: Free up to 1k operations/mo. Paid plans from $9/mo.
Zapier
More integrations than Make. Slightly less flexible for complex flows. Good when you need an obscure connector.
Pricing: Free for basic. Paid plans from $20/mo.
n8n
Self-hosted alternative to Make. Use when data sovereignty matters or for very high volume.
Pricing: Free self-hosted. Cloud from $20/mo.
Bookings
Cal.com
Open-source scheduling with workflow automations and team routing. Generous free tier. What we use for our own assessment bookings.
Pricing: Free for individuals. Paid teams from ~$15/mo.
Payments
Stripe
Payment processing, payment links, subscriptions, invoicing. Industry default for online payments.
Pricing: 1.7%+ AUD$0.30 per transaction (AU). No monthly fee.
Field service
Jobber / ServiceM8 / Tradify
Job scheduling, dispatch, invoicing, customer notifications for trades and field service businesses.
Pricing: Roughly $65–$150/mo per tier.
Allied health
Cliniko / Power Diary
Practice management with built-in reminders, online booking, and SMS automation.
Pricing: From ~$45–$90/mo.
Heidi Health / Lyrebird
AI scribe for clinical SOAP notes. Australia-specific compliance considerations.
Pricing: From ~$60/mo per practitioner.
Bookkeeping
Dext / Hubdoc
Receipt and invoice OCR with smart coding to your client's chart-of-accounts.
Pricing: Per-client pricing, usually $30–$60/mo.
Reporting
DashThis / Whatagraph
Automated marketing reports — replaces hours of manual data pulling.
Pricing: From $42/mo.
Vector databases
Pinecone / Weaviate
Semantic search backbone for custom AI knowledge systems trained on client documents.
Pricing: Generous free tiers; paid from ~$70/mo.
Communications
Twilio
Programmable SMS, voice, and WhatsApp. The plumbing under most automated reminder and notification flows.
Pricing: Pay-per-message. ~$0.05–$0.10 per SMS in AU.